Visual Identity

Print/Web

This project explored the complexities of personal and social identity through the lens of information design. Using data collected from personal reflection, peer input, program-level demographics, and global statistics, I created a visual map that examines the intersections between individual characteristics and broader social patterns. The goal was to foster a deeper understanding of positionality—where one sits in relation to systems of power, privilege, and representation.

Drawing on personal reflections, peer data from Information Design graduates, and global population statistics, the project maps the intersections of race, language, gender, education, and other identity markers to reveal patterns of privilege, marginalization, and representation. Using a spatial metaphor of “centres” and “margins,” the final design positions my own identity in relation to both my immediate community and broader global contexts. The design process included personal reflection exercises, comparative analysis, and iterative visual exploration using a mind map and structured layout.

The final infographic visually situates my identity within a broader sociocultural landscape, using comparative visuals to surface differences in access, visibility, and inclusion. The map is both personal and analytical—prompting reflection on how identities overlap, diverge, and shift across contexts. It serves as a tool for self-awareness, peer dialogue, and equity-centered thinking in design.